For decades, the quick-lube industry has been wrapped in the illusion that customers choose a shop because of the brand name stamped on a drum of oil. Marketers want you to believe drivers are deeply loyal to one formulation over another, that they’ll drive past three shops because someone’s pouring a “premium synthetic blend” with […]
The post Why Oil Brand Has Never Mattered in the Quick Lube Industry And Why Service Always Wins appeared first on Costa Oil Change.
